Art 119 Fall 2015 : Added Value compilation from carl diehl on Vimeo.
Password: 2015
From 44 seconds in to 1 minute and 44 seconds in, the overall tone and mood of the video compilation shifts entirely. At 44 seconds, the viewer sees just the single bright green ball, with a simple bell sound. It slowly and calmly shifts into a few more simple shapes that move slowly as they fade in and out. These formal elements of 2-D and time-based design give off a sense of relaxation and soothing sensation.
Then at a minute and 14 seconds in, the tone shifts dramatically as the relaxing background music is abruptly cut off and that original green ball that we saw in the beginning begins to fall, shattering into many pieces. The sounds are quick and much louder than before, and the movements of the shapes are much quicker and swift. And finally towards the end of this short clip, we see the original green ball with a human like figure appearing from it, with even more startling sounds and added colors.
Mccloud’s theory of “amplification through simplification” applies to this sort of audio-visual because this entire process began with simple shapes and each individual amplified these shapes in their own ways. Although each clip may be simple to some, its beauty amplifies when complied altogether as one.
savanahclair 